{"id":29266,"date":"2022-05-22T06:00:00","date_gmt":"2022-05-22T06:00:00","guid":{"rendered":"https:\/\/emizentech.com\/blog\/?p=29266"},"modified":"2023-04-17T05:11:00","modified_gmt":"2023-04-17T05:11:00","slug":"salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/emizentech.com\/blog\/salesforce-marketing-cloud.html","title":{"rendered":"What is Salesforce Marketing Cloud? One Stop Marketing Solution"},"content":{"rendered":"\n<p>Turning back to the past, we found that the core of Salesforce Marketing Cloud was not initially developed by Salesforce, but rather acquired by Salesforce in 2013 in their acquisition of ExactTarget. This aspect is important to know as you will catch up with these corners where you shall come across the use of &#8216;ExactTarget&#8217; while referencing SFMC.&nbsp;<\/p>\n\n\n\n<p>Coming back to the <a href=\"https:\/\/emizentech.com\/salesforce-marketing-cloud.html\">Salesforce Marketing Cloud<\/a>, do you know what is it? What are the products it merges to reach customers? What are its features?&nbsp;<\/p>\n\n\n\n<p>Well, as you are here, obviously you are here to get answers to all these questions.&nbsp;<\/p>\n\n\n\n<p>In this post, you will catch up with all the relevant details.<\/p>\n\n\n\n<p>Let&#8217;s start then!<\/p>\n\n\n\n<p>A world-class CRM solution, Salesforce leaves no room for doubt and connects brands and customers in the best possible way. With many cloud solutions, products, and intelligent technologies, the Salesforce Marketing Cloud is one solution that can change the game for markets.<\/p>\n\n\n\n<p>Combining seven primary products, Salesforce Marketing Cloud helps you reach customers with the right messages, times, and methods. Marketing Cloud covers it all, connecting you with customers through digital advertising, email, mobile messaging, <a href=\"https:\/\/emizentech.com\/blog\/benefits-of-social-media-marketing.html\">social media<\/a>, and website content.<\/p>\n\n\n\n<p><strong>Here are the products we&#8217;re talking about<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/emizentech.com\/blog\/salesforce-marketing-cloud.html#Mobile_Studio\" >Mobile Studio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/emizentech.com\/blog\/salesforce-marketing-cloud.html#Email_Studio\" >Email Studio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/emizentech.com\/blog\/salesforce-marketing-cloud.html#Advertising_Studio\" >Advertising Studio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/emizentech.com\/blog\/salesforce-marketing-cloud.html#Social_Studio\" >Social Studio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/emizentech.com\/blog\/salesforce-marketing-cloud.html#Data_Studio\" >Data Studio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/emizentech.com\/blog\/salesforce-marketing-cloud.html#Journey_Builder\" >Journey Builder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/emizentech.com\/blog\/salesforce-marketing-cloud.html#Salesforce_DMP\" >Salesforce DMP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/emizentech.com\/blog\/salesforce-marketing-cloud.html#Improve_Your_Business_ROI_with_Salesforce\" >Improve Your Business ROI with Salesforce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/emizentech.com\/blog\/salesforce-marketing-cloud.html#Features_of_Salesforce_Marketing_Cloud\" >Features of Salesforce Marketing Cloud<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/emizentech.com\/blog\/salesforce-marketing-cloud.html#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_Studio\"><\/span>Mobile Studio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong> <\/strong>To reach customers, use SMS, MMS, and group messages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image7-1-1024x390.png\" alt=\"Mobile Studio\" class=\"wp-image-29274\" srcset=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image7-1-1024x390.png 1024w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image7-1-300x114.png 300w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image7-1-768x293.png 768w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image7-1-1536x585.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Studio\"><\/span>Email Studio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> Use personalized <a href=\"https:\/\/emizentech.com\/blog\/ecommerce-email-marketing-tips-boost-sales.html\">email marketing<\/a> to better engage customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image9-1-1024x389.png\" alt=\"Email Studio\" class=\"wp-image-29276\" srcset=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image9-1-1024x389.png 1024w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image9-1-300x114.png 300w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image9-1-768x292.png 768w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image9-1-1536x584.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advertising_Studio\"><\/span>Advertising Studio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By activating customer data in Salesforce, it gives Facebook and Google the power to securely display advertising at scale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"393\" src=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image8-1-1024x393.png\" alt=\"Advertising Studio\" class=\"wp-image-29275\" srcset=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image8-1-1024x393.png 1024w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image8-1-300x115.png 300w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image8-1-768x295.png 768w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image8-1-1536x589.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Studio\"><\/span>Social Studio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Connecting <a href=\"https:\/\/emizentech.com\/blog\/salesforce-sales-cloud-vs-service-cloud.html\">Sales and Service Clouds<\/a>, this Salesforce marketing product creates and automates the customer journey over mobile advertising and email.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"391\" src=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image11-1024x391.png\" alt=\"Social Studio\" class=\"wp-image-29278\" srcset=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image11-1024x391.png 1024w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image11-300x114.png 300w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image11-768x293.png 768w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image11-1536x586.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_Studio\"><\/span>Data Studio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creates uniform data sharing between platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Journey_Builder\"><\/span>Journey Builder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <a href=\"https:\/\/emizentech.com\/blog\/salesforce-marketing-cloud-journey-builder.html\">journey builder<\/a> is used for cross-channel <a href=\"https:\/\/emizentech.com\/blog\/driving-consumer-engagement-with-salesforce.html\">consumer engagement<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"312\" src=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image10-1024x312.png\" alt=\"Journey Builder\" class=\"wp-image-29277\" srcset=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image10-1024x312.png 1024w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image10-300x91.png 300w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image10-768x234.png 768w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image10-1536x468.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Salesforce Marketing Cloud Engagement: Journey Builder Demo | Salesforce\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/fG4kW710cI0?start=46&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Salesforce_DMP\"><\/span>Salesforce DMP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As the name suggests, this data management platform from Salesforce strengthens consumer relationships by integrating and activating data.<\/p>\n\n\n\n<p>Apart from these products, you should also know about the features of this excellent marketing solution. here you go:<\/p>\n\n\n\n<div style=\"background-color:#ffd3b3;text-align:center\" class=\"wp-block-genesis-blocks-gb-cta gb-block-cta\"><div class=\"gb-cta-content\"><h2 class=\"gb-cta-title gb-font-size-32\" style=\"color:#32373c\"><span class=\"ez-toc-section\" id=\"Improve_Your_Business_ROI_with_Salesforce\"><\/span>Improve Your Business ROI with Salesforce<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"gb-cta-text gb-font-size-32\" style=\"color:#32373c\"><p><strong>Hire Salesforce Developers<\/strong><\/p><\/div><\/div><div class=\"gb-cta-button\"><a href=\"https:\/\/emizentech.com\/enqiry.html?utm_source=blog&amp;utm_medium=gb&amp;utm_campaign=salesforcemarketingcloud\" target=\"_self\" rel=\"noopener noreferrer\" class=\"gb-button gb-button-shape-rounded gb-button-size-medium\" style=\"color:#ffffff;background-color:#000000\">Get Started<\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Features_of_Salesforce_Marketing_Cloud\"><\/span>Features of Salesforce Marketing Cloud<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As we mentioned earlier, with Marketing Cloud, you can easily manage the customer journey. But apart from that, the cloud also has some other features, including:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Journey Builder<\/h3>\n\n\n\n<p>This feature of Salesforce Cloud allows your team to create a better customer journey and take action based on their lifecycle. Whether it is delivering personalized emails, mobile notifications, targeted ads, or real-time conversations, it will help in every aspect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image2-2-1024x389.png\" alt=\"Journey Builder\" class=\"wp-image-29268\" srcset=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image2-2-1024x389.png 1024w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image2-2-300x114.png 300w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image2-2-768x292.png 768w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image2-2-1536x584.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Audience builder<\/h3>\n\n\n\n<p>This feature will help you target relevant audiences for a product or offer. It is an effective marketing opportunity for customer trends discovery and interest-based targeting. Plus, a 360\u00b0 view of the customer and their action.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image1-3-1024x392.png\" alt=\"Audience builder\" class=\"wp-image-29267\" srcset=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image1-3-1024x392.png 1024w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image1-3-300x115.png 300w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image1-3-768x294.png 768w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image1-3-1536x588.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Personalization builder<\/h3>\n\n\n\n<p>This feature allows you to create profiles based on customer habits. In addition, automation tools can be from anywhere and provide relevant content based on product recommendations, search habits, and behaviors. In the end, it maximized customer engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"337\" src=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image4-1-1024x337.png\" alt=\"Personalization builder\" class=\"wp-image-29271\" srcset=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image4-1-1024x337.png 1024w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image4-1-300x99.png 300w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image4-1-768x253.png 768w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image4-1-1536x506.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Content Creator<\/h3>\n\n\n\n<p>This feature allows you to manage all the content and media of your company in one place. Apart from this, it also helps in advanced search and tagging capabilities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image3-1-1024x334.png\" alt=\"Content Creator\" class=\"wp-image-29270\" srcset=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image3-1-1024x334.png 1024w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image3-1-300x98.png 300w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image3-1-768x251.png 768w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image3-1-1536x501.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Analytics Builder<\/h3>\n\n\n\n<p>It works smoothly with all the above tools. Analytics tools help you enable and discover key insights from your customers. Creating strategic goals and powerful data visualizations, creating advanced <a href=\"https:\/\/emizentech.com\/blog\/ecommerce-kpis-to-measure-online-store.html\">key performance<\/a> reports, and gaining actionable insights are just a few of the benefits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"283\" src=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image6-1-1024x283.png\" alt=\"Analytics Builder\" class=\"wp-image-29273\" srcset=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image6-1-1024x283.png 1024w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image6-1-300x83.png 300w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image6-1-768x212.png 768w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image6-1-1536x425.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing Cloud Connect<\/h3>\n\n\n\n<p>This tool allows your team to get a 360-degree view of each customer, so your team can deliver a personalized customer experience and quality.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"164\" src=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image5-1-1024x164.png\" alt=\"Marketing Cloud Connect\" class=\"wp-image-29272\" srcset=\"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image5-1-1024x164.png 1024w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image5-1-300x48.png 300w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image5-1-768x123.png 768w, https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/image5-1-1536x247.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Apart from these, Salesforce Marketing Cloud provides many other features to marketing teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While wrapping up this post, we hope this write-up sounds helpful to you and you will learn everything you were looking for.&nbsp;<\/p>\n\n\n\n<p>At Emizentech, we assist our clients in making the most out of the customer database and use that in reaching their clients in the way they prefer. Also, we help customize your services and client communication as per their business needs and make their business flourish through the offerings.&nbsp;So, if you need <a href=\"https:\/\/emizentech.com\/salesforce.html\">Salesforce development services<\/a> then get in touch with us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turning back to the past, we found that the core of Salesforce Marketing Cloud was not initially developed by Salesforce, but rather acquired by Salesforce in 2013 in their acquisition of ExactTarget. This aspect is important to know as you will catch up with these corners where you shall come across the use of &#8216;ExactTarget&#8217;<\/p>\n","protected":false},"author":39,"featured_media":29330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[87],"tags":[],"class_list":{"0":"post-29266","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce-development"},"jetpack_featured_media_url":"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/Salesforce-Marketing-Cloud.jpg","featured_image_src":"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/Salesforce-Marketing-Cloud-600x400.jpg","featured_image_src_square":"https:\/\/emizentech.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/05\/Salesforce-Marketing-Cloud-600x600.jpg","author_info":{"display_name":"Virendra Sharma","author_link":"https:\/\/emizentech.com\/blog\/author\/salesforce"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/emizentech.com\/blog\/wp-json\/wp\/v2\/posts\/29266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emizentech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emizentech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emizentech.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/emizentech.com\/blog\/wp-json\/wp\/v2\/comments?post=29266"}],"version-history":[{"count":0,"href":"https:\/\/emizentech.com\/blog\/wp-json\/wp\/v2\/posts\/29266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emizentech.com\/blog\/wp-json\/wp\/v2\/media\/29330"}],"wp:attachment":[{"href":"https:\/\/emizentech.com\/blog\/wp-json\/wp\/v2\/media?parent=29266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emizentech.com\/blog\/wp-json\/wp\/v2\/categories?post=29266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emizentech.com\/blog\/wp-json\/wp\/v2\/tags?post=29266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}