Are you curious about how to create self care apps like Finch that resonate with the user and are highly engaging? Would you like to design an app that monitors moods and habits as well as encourages users in their mental wellness journey each and every day?
These kinds of self-care apps are made for you to improve a healthy lifestyle, track your mood, practice mindfulness, and take charge of your mental well-being by using mobile-based technologies.
In this blog, we are going to discuss the importance of the development of self care apps like Finch, key features, the best alternatives, why hire the best company like EmizenTech, and many more. Let’s start with some market stats about the self care apps.
Market Stats: Self Care Apps (2025–2030)
Global Market Size: According to Grand View Research, the wellness applications market was valued at $11.27 billion in 2024 and is projected to reach $26.19 billion by 2030, growing at a compound annual growth rate (CAGR) of 14.9%.
- Mental Health Apps: The mental health apps market is projected to grow from a valuation of $ 5.30 billion in 2022 to $ 16.97 billion by 2030, with a compound annual growth rate (CAGR) of 15.61%.
- Self-Care Apps: The self-care app market is projected to grow from 101.76 billion US dollars in 2024 to 536.53 billion US dollars in 2032 at a CAGR of 23.1%.
- North America: The market is expected to reach a value of $ 32.1 billion by 2024.
- Asia-Pacific: It is estimated to experience the highest CAGR of 25.4%, increasing the market size to $ 18.5 billion by 2024.
Finch App Overview
The Finch app is a really well-liked app for mental well-being and self-care. The purpose of this mobile application is to help individuals cultivate their mental well-being and self-care habits in a lively and entertaining manner.
In essence, Finch is the combination of personal growth with a virtual pet that gets bigger as you do your daily self-care activities, such as journaling, mood tracking, breathing exercises, and goal setting. Notably, this synergy is what makes it a preference for younger people and individuals who are fond of a fun way to be consistent in maintaining their mental health.
What Is the Finch App and Why Is It So Popular?

The Finch app is designed to be a self-care partner that provides wellness enthusiasts with a super enjoyable and gamified experience. It entails the players caring for an attractive virtual pet, the “Finch,” which responds to their success in various tasks, such as journaling, breathing exercises, and goal tracking. The factor that changes
Other self-care apps, like Finch, combine emotional support, encouragement, and playful formatting. The Finch app not only contributes to users’ positive mental health but also does so in a gentle, interactive manner, resulting in its high popularity among teenagers, young adults, and everyone seeking a new, engaging approach to self-care.
Gamified Self-Care Experience
Users not only get to have a virtual pet but also witness this pet as a sign of their progress. This approach to engagingly presenting the issue is the primary factor that keeps users interested in maintaining their wellness habits on a daily basis.
User-Friendly and Aesthetic Design
The calming, colourful UI of Finch is both self-affirming and soothing, a good indicator that self-care doesn’t necessarily have to be hard, but can be fun.
Customizable Wellness Goals
Users can set and track individual goals to their specific needs, ranging from reducing stress to improving sleep and cultivating a positive mindset.
Mental Health Support Without Pressure
Finch helps in managing moods and gives writing pieces without putting anyone in denial, as it is neutral, making it a safe space for emotional reflection.
Perfect for All Ages
As many applications cater only to adults, Finch’s appeal is primarily aimed at teens and young adults, making it an app suitable for all ages, unlike others.
Free to Start, With Optional Upgrades
The basic set of functions attracts a large number of users who don’t want to pay, and consequently, it is one of the best free apps like Finch for those who are just starting to take self-care seriously.
Step-by-Step Guide to Create Self-Care Apps Like Finch

To create your very own self-care app like Finch, you should consider the following: Planning a user-centric and technology-smart development inspired by Finch’s success as one that motivates people to improve wellness by means of gamification and habit tracking, the fundamentals of the core features that demand thorough and efficient work, the popularity of mental activities for the development of the human being and their state of mind. Implementing new technology in old-fashioned industries could be essential for the development of the educational system because it can improve efficiency.
Market Research & Competitor Analysis
Research the current state of the apps, particularly Finch. That way, you can really dig in and figure out what users adore, which features they frequently use, and what still needs improvement.
Design a User-Friendly Interface
Make your interface user-friendly, visually appealing, and engaging. The self-care app should produce the same feeling of calmness and joy as Finch.
Add Gamification Elements
To pave the way for user engagement, a reward mechanism, series, or a virtual character as a companion (e.g., Finch’s bird) are essential steps toward accomplishing the goal of promoting daily self-care to users.
Choose the Right Tech Stack
Use modern technology that allows you to quickly adapt and develop a secure application for mobile devices on the iOS and Android platforms, thus allowing you to have an easy career.
Partner with the Best Development Company
The right partnership to ensure the quality of your application is a professional Healthcare Software Development Company that has a comprehensive understanding of the safety and user-centered wellness aspects of the solution development process.
Test & Iterate
Decide on the MVP (Minimum Viable Product), solicit feedback from potential users, and refine the platform based on the opinions of real users.
Launch & Market Your App
Your App For the promotion, enlist influencers, put up the app on wellness blogs, sell it in app stores, and join self-care communities like Finch.
Key Features That Make Finch App Unique
What makes the Finch app unique among self-care apps is its innovative blend of emotional wellness tools and gamified elements. Like many other apps that offer mood tracking and journaling, Finch is so user-friendly that it feels as if these tasks are both gratifying and joyful.
Moreover, it not only focuses on forming new habits but also on producing a helpful emotional connection with the help of a virtual companion. This unconventional design has ensured that Finch is a well-liked app, attracting many loyal users.
Virtual Self-Care Pet
You will not only take care of your cute digital pet but also grow it as you complete your self-care tasks. Through this approach, users become emotionally invested in their progress.
Daily Self-Care Quests
The Finch app enables you to embark on simple, everyday activities, such as writing down your feelings or jotting down your goals, thereby transforming the tedious wellness process into a fun adventure.
Mood and Emotion Tracker
In the app, you can use emojis and tags to register your feelings, which, because of the data provided, determine what emotional state you’ve been in over time.
Personalized Journey Goals
The user can choose from example goals, such as “Improve focus” or “Feel more energized,” and then the app will provide activities specifically to that user.
Guided Breathing and Meditation
Finch also comes with built-in breathing exercises and mindfulness tools that users can use to decrease their anxiety or feel calm in the moment.
Journaling and Reflection Prompts
The app offers users a selection of guided prompts instead of a blank page, thereby promoting daily reflection in a gentle and non-intimidating manner.
Positive Reinforcement
On the one hand, actions are rewarded, which not only contribute to the growth and exploration of your pet but also bring an additional sense of achievement to you from your routine self-care activities.
Offline Functionality
There are plenty of applications that operate only in the online mode, but Finch is not one of them; it can work seamlessly even without an Internet connection, thus facilitating the process of pursuing one’s objectives from any location and at any time.
Such capabilities not only make Finch stand out from the crowd of self-care gadgets but also make it one of the most powerful solutions that can help with wellness.
Challenges in Developing a Self-Care App
Developing a self-care app like Finch might seem thrilling, but there are various challenges involved. These apps cater to multiple aspects, including mental health, personal habits, and user data. Therefore, the developer’s task is twofold: they not only need to create a platform that is safe, secure, and supportive, but also engaging.
This process begins with selecting the right features and continues through to adhering to privacy regulations, which require developers to take each step with extreme care and formulate it accordingly. These are the primary challenges encountered during the development of a self-care app:
Data Privacy & Security
Privacy and security are maintained as users share personal and sensitive information, utilizing strong encryption for secure storage, and also comply with relevant privacy laws, such as GDPR and HIPAA.
User Engagement & Retention
Starting the immunization process for many users is easy, but the major problem arises when they quickly lose interest. The app should incorporate elements such as gamification, reminders, and streaks to ensure users remain motivated and engaged in the long term.
Mental Health Sensitivity
Words and characteristics have to be wisely drawn and arranged so as not to provoke a critical emotion or worsen any mental state. Discussing wellness requires a compassionate approach to communication.
Choosing the Right Features
The overlapping of a large number of features with only a few can be quite a headache to balance. The app makers must identify and introduce the most suitable instruments, such as journaling, habit tracking, or mood logging, without overwhelming the user.
Cross-Platform Compatibility
The application should be functional on both Android and iOS platforms, which would require more development time. At the same time, the app may also need to undergo repeated tests to eliminate bugs and performance problems.
Scalability
With the increase in the number of users, the backend system also needs to scale up to handle more data, requests, and interactions, ensuring it does not lag or crash.
Competition in the Market
It is a challenging task for your app to come to the attention of potential users in the market since there are already similar apps existing. The only way is to create a special concept or feature that catches and keeps the end-users on your side of a tensely crowded marketplace.
Best Alternatives to the Finch App for Self-Care

Finch is indeed a perfect companion for self-care activities, but there are certainly more options outside of the app. The different aesthetics, more customizable offerings, and additional features can all be found in another great app like Finch. The fact that there are free apps like Finch, many of which track emotions, build habits, or practice mindfulness in a conscious style, is very favorable.
Daylio
A simple yet powerful way to track mood and micro-journal, this tool provides a graphical visualization of emotional trends. Users can log their daily feelings, discover their hobbies, and view trends through a clean, easy-to-use interface.
Fabulous
A fabulous app helps users develop good habits and achieve this with the help of science. It provides daily coaching, a habit tracker, and directed self-care experiences.
Moodflow
A vibrant mood tracker with graphs, thoughtful prompts, and everyday feedback. It is one of the most excellent free programs for mental health monitoring, and indeed, a good alternative to Finch.
Shmoody
One of the primary purposes of Shmoody is to focus on mental wellness and emotional well-being, offering practical steps that individuals can take to boost their spirits, reduce stress levels, and gain more confidence.
Reflectly
Reflecting is an AI-powered journaling app that prompts users to think positively and emphasizes the importance of being mindful, which is beneficial for both the user’s mental well-being and the overall atmosphere. The app primarily targets individuals who enjoy writing as a means of expressing themselves.
DailyBean
The self-care app, DailyBean, is straightforward, where users log moods and activities with just a few icons. It is not only the absence of work, but it also looks perfect and is incredibly pleasing to those who appreciate simplicity.
Habitica
If you would like to make your self-care activities an RPG game, you should definitely look at Habitica. Habitica changes the way self-care is perceived and utilized by combining the user’s needs with game strategy, prompting them to come to terms with reality and become inspired to act through the points and rewards they have earned.
Jour
Jour is a journaling app guided by in-house experts and loaded with thought-provoking suggestions to help users process their feelings and achieve personal growth and happiness.
10 Best Self-Care Apps Like Finch
Are you looking for top self-care apps similar to Finch? Those that will enable you to increase your mental wellness, monitor your emotions, or develop positive habits?
Nevertheless, numerous other equally considerable apps offer essentially the same features to help in your journey towards wellness. This list features the top 10 apps, including Finch, that cater to self-care most easily and practically.
| App Name | Launch Year | App Size | User Rating | Platforms | Last Update | Free Version | Subscription Available |
| Finch | 2021 | ~200 MB | 4.8/5 | iOS, Android | May 2025 | Yes | Yes |
| Headspace | 2012 | ~119 MB | 4.4/5 | iOS, Android | July 2022 | Yes | Yes |
| Calm | 2012 | ~100 MB | 4.7/5 | iOS, Android | 2023 | Yes | Yes |
| Fabulous | 2014 | ~150 MB | 4.6/5 | iOS, Android | 2024 | Yes | Yes |
| Routine Planner | 2020 | ~50 MB | 4.5/5 | iOS, Android | 2024 | Yes | Yes |
| Tangerine | 2020 | ~60 MB | 4.6/5 | iOS, Android | 2024 | Yes | Yes |
| Daylio | 2015 | ~20 MB | 4.7/5 | iOS, Android | 2024 | Yes | Yes |
| 5 Minute Journal | 2015 | ~30 MB | 4.8/5 | iOS, Android | April 2025 | Yes | Yes |
| Open | 2020 | ~100 MB | 4.6/5 | iOS, Android | 2024 | Yes | Yes |
| Silk + Sonder | 2019 | ~80 MB | 4.5/5 | iOS, Android | 2024 | Yes | Yes |
Essential Tech Stack for Building Apps Like Finch

Developing self-care apps like Finch requires selecting the right technology stack that ensures smooth performance, data security, and a great user experience. From front-end design to back-end development and cloud infrastructure, each technology plays a crucial role in delivering a seamless self-care software solution. Here’s a breakdown of the key technologies required in building the best self-care app:
| Component | Technology/Tool |
| Frontend (Mobile App) | React Native / Flutter |
| Backend | Node.js / Django / Express.js |
| Database | MongoDB / PostgreSQL / Firebase |
| Authentication | Firebase Auth / Auth0 |
| Cloud Services | AWS / Google Cloud / Azure |
| Real-Time Updates | Firebase Realtime DB / Socket.IO |
| Analytics | Google Analytics / Mixpanel |
| Notifications | Firebase Cloud Messaging (FCM) / OneSignal |
| Payment Gateway | Stripe / Razorpay |
| Security | SSL, HTTPS, Data Encryption |
| Admin Dashboard | React / Angular + Node.js |
| DevOps & CI/CD | Docker / Jenkins / GitHub Actions |
Why Hire Emizentech to Build Apps Like Finch?

If you want to create innovative apps like Finch, Emizentech can be your ideal development partner. Being a reliable healthcare software development company, our primary expertise lies in building modern, user-oriented wellness and self-care solutions.
The team, with years of exceptional achievement in mobile app development and a deep understanding of what makes a self-care app viable, will definitely assist you in launching your most appealing app to the target audience, meeting your specific needs. Our specialists help you design the user interface and implement the backend to store secure data. We are capable of creating new facilities according to your expectations and objectives.
- Our developers will create a user experience that is emotionally persuasive, similar to that of the Finch app, and with that, we will be able to achieve improved engagement and motivation.
- We are leaders in the fields of mental health, wellness, and gamification, and our expertise encompasses the creation of innovative apps that are both relevant and future-oriented.
- Our professionals can create the type of self-care tools you have in mind. You can rest assured that our developers will create your custom tracking tool, journal, or mood analytics.
- The privacy and safety of users must be the top priority. The app must be designed to ensure the safety and privacy of data related to users’ mental health. Moreover, data confidentiality is ensured by the use of HIPAA and/or GDPR, as applicable.
- We create visually appealing and user-friendly interfaces. Our UI/UX designers always focus on the user, so they will be very comfortable using your app each time they open it.
- With our domain expertise, we support the entire product lifecycle, from building and testing to launching, maintaining, and scaling an app.
- We maintain, optimize, and upgrade your application at all stages, not just at launch.
- Our project management was conducted using the recommended agile development approach, along with transparent communication to keep you informed throughout the process. This way, the development was finalized on time and within the budget.
Final Thoughts
Taking care of your mental and emotional well-being is more important than ever, and app like Finch make it easier with fun. Whether you need mood tracking, guided meditation, habit building, or a little daily motivation, the self-care apps provided in this article give you all the options you are looking for to increase your wellness journey.
From free apps like Finch to feature-rich platforms for journaling and mindfulness, there’s something for everyone. Explore these apps, pick one that matches your lifestyle and use it to build good habits today. In case you are going to create an app for self-care, the best healthcare software development company in the industry is the answer to your idea and will provide a reliable and straightforward solution.
FAQs
How much will it cost to develop an app like Finch?
The cost depends on multiple factors, including features, design, and the app's platform. The cost typically ranges from $30,000 to $100,000, but may vary in some instances.
What is the average time to create a self-care app like Finch?
The typical timeframe is 3 to 6 months from the start of planning to launch.
What kind of tech stack is used to build mobile applications like Finch?
Technologies such as React Native and Flutter for mobile, Node.js and Python for the backend, and AWS or Firebase for cloud services are commonly used in the development of such an application.
Is it possible for me to have free apps like Finch?
Sure, the majority of health and wellness applications would offer a free plan, as it is easier for customers to test features and get a sense of the product's value. Then, if they are satisfied, they may consider purchasing some additional features or services.
Can Emizentech help me build custom apps like Finch?
At Emizentech, our core area of expertise is developing secure and user-friendly self-care apps that match our customers’ requirements. Our team is waiting for an idea that we will implement together.

