Different Types Of Mobile Apps: Choose The Best One For Your Business

Are you looking to build an app for your business? Are you sure about what type of app you want to develop for your business? 

As you are here, you already know how inevitable a mobile application is for a business and are looking to decide what type will suit your business. 

As recorded by Statista, the app market will likely grow at an annual growth rate (CAGR) of around 7.84% and is projected to hit a market volume of $781.70 billion by 2029.

Advancements in mobile app technologies have revolutionized the mobile app development market. You should learn about various types of mobile apps before deciding on mobile app development. In fact, going deeper, you will comprehend the types of apps vary based on the platform you choose and the industry to which your business belongs.

This blog post will discuss the different types of mobile apps for business per the platforms and industry verticals. We will also unveil a tip that will help you choose a mobile app that aligns the best with your business needs. 

Let’s gear up!

What Is A Mobile Application?

https://www.youtube.com/watch?v=1keUHD-Ar2I

A mobile application is a software program developed to run on varied mobile devices, such as tablets and smartphones. 

The mobile apps perform various jobs, from meeting simple utility requirements, like calculators, to complex app needs, such as games. 

Users download mobile apps from app stores, like the Google Play Store and Apple App Store. These can be native apps that run on specific Android or iOS or web apps that you can browse through the web on different devices. 

Types Of Mobile Apps Based On Platform

Do you know that different platforms have distinct characteristics that impact the development process, app performance, and user experience? 

The platform for which you develop a mobile app for business is a considerable factor. 

Below, we will uncover types of custom mobile apps based on varied platforms. 

1. Native Apps

Overview: The native applications are developed for a specific type of device platform or operating system like IOS or Android using a particular coding language.

Native programs cannot run on multiple operating systems. To put it another way, you can’t use iOS apps on Android phones and vice versa. Because they are designed for a particular OS, the programming languages they write are also specialized. Swift and Objective-C are commonly utilized in iOS apps, while Kotlin and Java are widely used in Android apps.

Technology Used In Native Apps

Native apps are coded with the help of various programming languages. Java, C++, Kotlin, React, Objective-C, and Swift are some examples of notable programming languages used to develop native apps.

Advantages Of Native Apps

• The singular focus on native apps makes them more reliable and faster in context to the overall performance. 
• Better usage of OS and specific functionalities like phonebook, NFC, Bluetooth, camera roll, and many more related to the device. 
• Interactive UX/UI gives users a more optimized customer experience 
• Lesser issues related to compatibility.
• Faster to configure 

Disadvantages Of Native Apps

• Time-consuming in terms of development. 
• Built with hard-to-learn OS-specific programming languages like Java and Swift. 
• To ensure stability, it requires longer release cycles
• New features can only be added through a separate codebase. 

Example Of Native Apps

1. WhatsApp 

WhatsApp was first presented as a native smartphone application. It is a prominent free instant chat and voice-over IP service that originated in the United States and is now owned by Meta. It is an Android and iOS-based application for smartphones and tablets.

2. SoundCloud 

It’s a free platform used to listen to and share audio files. This sound club caters to music lovers of various genres. 

3. Spotify 

Spotify is a proficient internal streaming audio service that allows users to legally read audiobooks, podcasts, and music without downloading them to the device. It is an app for all operating systems, websites, smart devices, and car media systems.

2. Web Apps

Web apps are applications that run independently in a web browser and can easily be accessed from any device with a smooth internet connection. Typically, web app development demands the use of HTML, CSS, and JavaScript and doesn’t need any installation.

Technology Used In Web Apps

HTML5, CSS, JavaScript, Ruby, etc.

Advantages Of Web Apps

• Cross-platform compatibility
• Faster deployment
• Easier development and maintenance

Disadvantages Of Web Apps

• Performance limitations
• Limited access to device features
• User experience

Example Of Web Apps

1. Google Office Suite

Google Workspace is one of the most in-demand collections of web apps. Google Docs is mainly used to create and automatically save documents. In addition, it also offers features like usage without an internet connection and enabling synching once the connection is back. These workspace apps are also available in the form of mobile app downloads. 

2. Netflix 

Netflix is the leading video-streaming platform that allows users to watch TV shows and movies on demand with no fixed limitations. This platform demonstrates how web apps are the best option for content platforms. 

3. Microsoft Office 

The Microsoft Office Suite (Word, Excel, PowerPoint, etc.) must be installed on your computer, and files must be saved on your hard drive. Microsoft Office, like Google Workspace, has become a tremendously popular online suite of tools featuring web versions of Word, Excel, and PowerPoint. Users may securely work on shared files online, and collaborative tools like Teams are now included in the package, making collaboration simple. 

3. PWA

Progressive Web Apps (PWAs) are a type of web app that merges the top features of native apps and web apps. They offer improved functionality and user experience, embracing push notifications, offline capabilities, and installability. 

Technology Used In PWA

HTML, CSS, JavaScript, Service Workers, Manifest file

Advantages Of PWA

• Offline functionality
• Cross-platform compatibility
• Push notifications
• Installability

Disadvantages Of PWA

• Performance
• Browser support

Example Of PWA

1. Alibaba

The Chinese eCommerce giant Alibaba developed a PWA that boosted user engagement and conversion rates. The PWA facilitates users to add the application to their home screen, offering a more native-like experience. Also, the PWA’s offline caliber lets the users browse products and place orders even without internet connectivity. And this improves the overall shopping experience. 

2. Pinterest

Pinterest is one of the popular visual discovery platforms that possess PWA technology that helps improve user experience. Being a PWA, Pinterest offers numerous benefits, like push notifications, offline access, etc. Such features allow users to find and save the content they need. 

3. Hybrid Apps

Hybrid apps hold the advantages of both native apps and mobile apps. It is built using JavaScript, CSS, and HTML, running on mobile WebView. However, it can still use the benefits of device features like vibration, capture, GPS, camera, microphone, geolocation, address book, etc. Internet connection is a must since they download content from a server hosted by an external source. Hybrid applications, like native apps, are produced on a single platform and distributed across several app stores, such as Google Play or Apple’s app store. When one decides to create apps that don’t require high-performance or complete device access, hybrid apps are the way to go. Thus, to develop a Hybrid app, the developers should have knowledge of all the elements. These developers are often known as the Full-Stack Developers.

Technology Used In Hybrid Apps

Ionic, Objective C, Swift, HTML5, etc.

Advantages Of Hybrid Apps

• Easy to build 
• Can function offline
• Cheaper option because of shareable codes 
• Needs a shorter time to market as it can be deployed for multiple OSs. 
• A single code base allows the pushing of new features 

Disadvantages Of Hybrid Apps

• Cannot perform OS-specific tasks 
• More expensive than web apps 
• Complex functions tend to slow down the app 
• Less interactive than native apps 

Example Of Hybrid Apps

1. Gmail 

Gmail allows the user to sort emails, share photos, work with documents, and call all within one window. 

2. Twitter 

It is a well-known social network and one of the most known hybrid apps that allow users to send short text notes. 

3. Evernote 

This note-taking app allows users to prioritize project tasks and hold ideas, maintain a to-do list, and conveniently keep life checks. 

5. Cross-Platform Apps 

Cross-platform mobile apps are the type of mobile applications that can smoothly run on multiple platforms, like Android, using a single codebase. Typically, cross-platform apps are developed using hybrid frameworks or technologies that connect web and native development. 

Technology Used In Cross-Platform Apps

Hybrid frameworks (React Native, Xamarin, Flutter), web technologies (Cordova, Ionic).

Advantages Of Cross-Platform Apps

• Cost-effective
• Faster development
• Code reusability

Disadvantages Of Cross-Platform Apps

• Limited access to device features
• Performance limitations
• Learning curve

Example Of Cross-Platform Apps

1. Skype

Skype is a widely preferred cross-platform mobile app that allows users to make voice and video calls, share files, and send instant messages. Available for Android, iOS, macOS, Windows, and Linux, Skype allows users to connect conveniently with anyone they want. Skype is a versatile communication tool you can use for your professional and personal requirements. 

2. Instagram

Instagram is a cross-platform mobile app that’s buzzing worldwide, allowing users to share photos and videos and connect with their family and friends. It’s usually opted for its user-friendly interface, creative tools, and filters. With millions of users globally, Instagram has become the most significant platform for personal branding and social media marketing. 

Now, you know that the selection of a platform for your mobile app relies on varied factors, including desired user experience, target audience, and development resources. 

While choosing one, carefully consider every relevant factor that can help you meet your business objectives and deliver the expected user experience. 

Types Of Mobile Apps Based On Different Industries

Today, mobile apps have become an indispensable part of various industries, transforming business-customer interaction and operations. 

From finance and healthcare to fintech and education, mobile application solutions meet the needs of every specific industry. 

Let’s explore some of the common mobile apps based on distinct industries. 

1. E-commerce Apps

Type: The retail and shopping mobile apps come under an eCommerce app category. 

By 2029, the number of users in the eCommerce market is predicted to increase and reach 3.6 billion.

Criteria: The ecommerce apps are designed with the aim:

• User-Friendly Interface
• Secure Payments
• Product Search
• Personalized Recommendation
• Loyalty Programs
• Seamless Checkout Process, etc. 

Examples: Amazon, Flipkart, eBay

2. Healthcare Apps

Type: The health and wellness mobile apps fall under the healthcare app category. 

Research and Markets says the global mobile medical apps market will likely boost at a CAGR of around $861.40 billion by 2030.

Criteria: The healthcare apps are designed to focus on:

• Secure Data Storage
• HIPAA-Compliant
• Appointment Scheduling
• Telemedicine Integration
• Patient Records
• Medication Reminders, etc. 

Examples: MyChart, HealthTap, Zocdoc

Also Read: Healthcare Mobile App Development

3. Finance and Banking Apps

Type: The financial services are covered in the finance and banking mobile app category.

According to Globe Newswire, the global financial services application market is anticipated to reach $233.7 billion by 2030, from $154.2 billion as recorded in 2023.

Criteria: The finance and banking mobile apps are developed to meet varied relevant needs:

• Real-Time Transactions
• Bill Payments
• Investment Options
• Secure Authentication
• Budgeting Tools
• Financial Tracking, etc. 

Examples: Venmo, Cash App

4. Education and E-learning Apps

Type: The mobile apps that fall in this category offer educational content online. 

The global e-learning market is envisioned to reach $1,124.79 billion by 2030.

Criteria: The educational and e-learning apps include the below features to fulfill the expected needs:

• Gamified Learning
• Personalized Learning Paths
• Interactive Content
• Integration With LMS
• Offline Access
• Progress Tracking, etc. 

Examples: Coursera, Khan Academy, Duolingo

5. Entertainment and Media Apps

Type: Media and entertainment mobile apps that come with fun and engaging content are covered in this category. 

Criteria: The entertainment and media mobile apps aim to improve user experience through:

• Personalized Recommendations
• High-Quality Streaming
• Offline Playback,
• Integration With Other Devices
• Social Features, etc.

Examples: Netflix, Spotify, YouTube

6. Travel and Hospitality Apps

Type: The travel and tourism mobile applications are covered in this category. 

Criteria: The travel and hospitality mobile apps should cover the below features to improve travel experiences:

• Real-Time Updates
• Personalized Recommendations
• Booking Functionality
• Currency Conversion
• Offline Mode
• Maps & Navigation, etc. 

Examples: Booking.com, TripAdvisor, Uber

7. Food Delivery and Restaurant Apps

Type: The food and beverage-selling mobile apps fall into this category. 

The global food delivery mobile app market is foreseen to rise and reach $62,836.97 million by 2030.

Criteria: The food delivery and restaurant mobile apps should embrace features that meet users’ relevant needs:

• Real-Time Tracking
• Customer Reviews
• Easy Ordering Process
• Payment Integration
• Loyalty Programs, etc. 

Examples: Swiggy, Zomato, DoorDash

8. Social Networking Apps

Type: Social media apps are included in this app category to ease users’ interaction and information exchange. 

The global social networking app market is forecasted to expand, and each will cost $310,37 billion by 2030.

Criteria: The social networking mobile apps need to stand out in the market, including the following features:

• Friend Connections
• Content Sharing
• Privacy Settings
• User Profiles
• Messaging
• News Feed
• Group Features, etc. 

Examples: Facebook, Instagram, TikTok

9. Fitness and Wellness Apps

Type: Such mobile apps differ from health and wellness apps and aim to meet fitness goals. 

The global fitness app market is predicted to be valued at $120.37 billion by 2030.

Criteria: Your fitness and wellness apps should stay competitive among numerous competitors available in the market. Engage fitness lovers by including these features:

• Workout Plans
• Nutrition Guidance
• Integration With Wearable Devices
• Community Features
• Progress Tracking
• Personalized Goals, etc. 

Examples: Nike Training Club, Peloton, MyFitnessPal

10. Real Estate Apps

Type: This app category incorporates property and real estate mobile apps that ease the property buying and selling experience. 

Criteria: The real estate mobile apps ease the processes of users by covering these features:

• Virtual Tours
• Search Filters,
• Contact Information
• Neighborhood Information
• Property Listings,
• Mortgage Calculators

Examples: Zillow, Redfin, Trulia

Also Read: Real Estate Mobile App Development

11. Sports and Gaming Apps

Type: Sports and gaming mobile apps fall under this app category that put forth sports knowledge and relevant fun. 

The global mobile gaming market will likely surge and reach $338 billion by 2030.

Criteria: You can include the below unique features to make your app engaging and increase usage:

• Multiplayer Features
• Social Integration
• Engaging Gameplay
• Graphics And Sound Quality
• Leaderboards
• In-App Purchases, etc. 

Examples: FIFA Mobile, Fortnite, Candy Crush

12. Logistics and Transportation Apps

Type: These types of mobile applications improve transportation and logistics operations.

Criteria: The features below can improve logistics and transportation mobile apps’ business efficiency: 

• Route Optimization
• Payment Integration
• Real-Time Tracking
• Driver Ratings
• Delivery Scheduling, etc. 

Examples: Uber, Lyft, FedEx

13. Retail Apps

Type: Such types of mobile applications are crafted for brick-and-mortar stores. 

The global shopping app market is anticipated to boost and hit $2852.31 million between 2022 and 2030.

Criteria: You can improve the shopping experience of such stores by incorporating the following features:

• Product Search
• In-Store Pickup
• Loyalty Programs
• AR/VR Features
• User-Friendly Interface
• Personalized Recommendations,
• In-App Purchases, etc. 

Examples: Target, Walmart, Sephora

14. Automotive Apps

Type: Automotive mobile apps are designed to be integrated into vehicles to improve the driving experience. 

The global in-car app market will likely hit $102.9 billion by 2030.

Criteria: Include the below features in your automotive app to make it stand uniquely in the crowd: 

• Remote Control
• Parking Assistance
• Integration With Smart Devices
• Vehicle Diagnostics
• Navigation, etc.

Examples: Tesla App, Waze, MyChevrolet

15. Insurance Apps

Type: Such a type of mobile app eases the insurance process for app users. 

The global insurance market is predicted to elevate and reach $166.7 billion by 2030.

Criteria: The features below can streamline insurance policies and file claiming management: 

• Claims Reporting
• Document Storage
• Push Notifications
• Policy Management
• Real-Time Assistance
• Personalized Recommendations, etc. 

Examples: Allstate Mobile, State Farm Mobile, Progressive 

Now you know how different sectors leverage mobile apps and gain valuable insights for their businesses. 

Consider your industry requirements to harness the caliber of mobile technologies for your business that can drive ultimate growth. 

How To Choose Which Type Of Mobile App Will Be Best For Your Business?

https://www.youtube.com/watch?v=4m7msadL5iA

It’s essential to select the appropriate mobile app for your business, which may lead to success. You can make informed decisions by considering varied factors, benefits, drawbacks, etc. 

Here, we will be clear about what platform you should choose to run your app. 

1. When To Choose Native App Development?

Businesses prioritizing performance, demanding extensive device integration, or having a limitless budget for mobile app development can opt for native app development. 

Specific scenarios where native apps suit the best are:

• Deep device integration
• Apps with heavy resource requirements
• Enterprise mobile apps with strict security needs
• Apps that need to work in low-connectivity or offline environments.
• High-performing gaming apps 

2. When To Choose Web App Development?

Businesses that are seeking a faster time-to-market solution, want to expand their reach or have a limited budget can go for web app development. 

Specific scenarios where web apps suit the best are:

• Cross-platform compatibility
• Simple apps with basic functionality
• Limited budget
• Rapid development and deployment
• Frequent updates and changes

3. When To Choose PWA Development?

If you are looking for a mobile app with a robust online presence of your business and improved features, you can opt for progressive web apps. It’s also suitable for businesses with limited mobile app development budgets. 

Specific scenarios where PWA apps suit the best are:

• Improved performance
• Offline functionality
• Strong online presence
• Push notifications
• Faster time to market
• Installability

4. When To Choose Hybrid App Development?

If you want a cost-effective solution for your business that can meet your moderate performance needs, you can go for hybrid app development. 

Specific scenarios where hybrid apps suit the best are:

• Cross-platform compatibility
• Convert existing web app
• Moderate performance needs
• Limited budget
• Iterative development

5. When To Choose Cross-Platform App Development? 

Businesses that want an ideal solution to reach a broader audience with a limited mobile app development budget should choose cross-platform app development. 

Specific scenarios where cross-platform apps suit the best are:

• Rapid development and deployment
• Access to a large developer community
• Easier maintenance
• Consistent user experience
• Limited budget

Now, you have a clear understanding of what platform you should choose to build your app and which suits your business the best. 

Or connect with a leading mobile app development company that meets your business requirements to get seamless assistance from requirement analysis to app launch. 

How Can EmizenTech Help To Develop A Mobile App For Your Business?

EmizenTech is a trusted mobile app development company offering custom mobile app development services to a worldwide clientele. 

Whatever your business needs, the team of expert mobile app developers at EmizenTech will help you develop the most suitable mobile app that can drive growth. 

Mobile App Development Process EmizenTech Follows

• Requirements Assessment
• Design and Prototyping
• Development
• Testing and QA
• Deployment and Launch
• Maintenance and Updates

Key Highlights of EmizenTech 

• Clutch Awarded
• Competitive Pricing
• Faster Time-to-Market
• On-Time Delivery
• Within Budget Mobile App Development Services 
• Ongoing Support and Maintenance 
• Agile Development Approach, etc.

Conclusion

Before you choose to build a mobile app for business, you should consider the platform, industry, and more factors to kickstart the best-fit app. 

Build a mobile app that aligns with your business requirements, target audience, budget, timeframe, and more. This way, you can reach a wider audience, increase your sales, and drive business growth. 

Hire a team of mobile app developers from a reliable development agency and choose to build an appropriate type of mobile app. 

Frequently Asked Questions (FAQs)