In the highly dynamic and continuously evolving field of technology, few stories stand out as a source of inspiration. Amit Samsukha, Co-Founder and CTO of EmizenTech is one such individual whose journey from backend developer to tech leader shows innovative thinking, adaptability, and resilience. He shared insights about scaling mobile app development.
From Backend Developer To Tech Founder
Amit’s journey began in backend development. During his career, he focused on building e-commerce platforms using frameworks like Magento and Laravel. I worked actively on integrating these platforms with APIs and payment gateways, enabling seamless functionality for businesses and their clients, Amit says in a Clutch interview. Currently, his team is also working in DevOps for mobile app development. His early work laid a strong foundation in problem-solving and innovation for his future ventures.
Frameworks And Strategies For Scaling Mobile Apps
For businesses, the effective scaling of mobile app development is challenging. Amit explained that they keep core data and intelligence operations in-house and outsource only for a specific task while maintaining quality. If we talk about version control, we used either BItbucket or GitHub, with strict branch permissions and code review with senior team members only. For the compatibility testing, we utilize automated tools like BrowserStack to verify the functionality across platforms.
Localization For Better User Experience
While dealing with international clients, Our team uses customization tools like Feature Flag to deliver personalized experiences throughout the region. Amit explained that they tailor app layouts and features without a complete redeployment. This approach ensures that users can have a seamless experience regardless of region.
Further, in the interview with Clutch, he discusses the key metrics to consider when outsourcing a development team; Amit explains that his team focuses on two key metrics: code quality and delivery timelines. They regularly interact with the team, including global partners, for reviews and updates. To balance the app features and functionality that reflect the core of the business, we use cross-platform development, which provides support for the majority of platforms. Any specific updates and customizations are done through native development.
The Role Of AI In Accelerating Development in 2025
Looking ahead to 2025, Amit discussed the role of Artificial intelligence in mobile app development. He admits that it can reduce the development timeline and enhance the workflow process, such as integration and quality assurance. Nowadays, clients expect app development in six to eight weeks; AI helps to accelerate the process like integration and quality assurance.
However, Amit warns against overusing AI tools and emphasizes keeping the business logic, fundamentals, and user experience in mind. He said our development team at EmizenTech integrates AI while maintaining a focus on user experience. After launch, we integrate frontend metrics to track user experience and identify any quality issues users might encounter. It allows us to monitor and optimize the user experience in real time.
Adapting To Technological Advancements While Balancing Functionality And Innovation
The rapid pace of technological change requires constant learning and adaptation. Amit encourages tech leaders to stay ahead of the curve by embracing new tools and trends. Technologies like feature flags enhance app functionality and provide valuable insights into market trends. “It’s our responsibility to guide clients through these advancements and help them leverage the best tools available,” he says. This forward-thinking mindset has been a cornerstone of Amit’s success, enabling him to navigate the challenges of an ever-changing industry.
EmizenTech adopts a balanced approach to mobile app development.“Our goal is to create apps that not only mirror a client’s existing website but also introduce new tools and functionalities that enhance their value,” he explains. This adaptability has made Amit a trusted partner for businesses looking to expand their digital presence.
In addition to mobile app development, EmizenTech focuses on a collaborative relationship with clients, encouraging them to exchange ideas and concerns. This helps build trust between the development team and the client. With this approach, EmizenTech is able to offer top-notch mobile app development within a limited time frame using technology like Flutter, React Native, Swift, and Kotlin. In the last ten years, we have delivered quality and innovation to drive client success and satisfaction. Emizentech is ranked among the top mobile app development companies worldwide on Clutch.
About Amit Samsukha, Co-Founder & CTO of EmizenTech
Amit Samsukha, Co-Founder and CTO of EmizenTech, is an e-commerce and IT expert and consultant. With a decade of experience in eCommerce and mobile app technologies, Amit has been assisting businesses across the globe with leveraging digital capabilities to build and improvise their IT infrastructure.
About the Clutch
Clutch is an online B2B platform that connects customers and service providers. It offers verified reviews from clients to make an informed decision to help companies while selecting partners for their projects. Clutch’s unique methodology includes in-depth interviews with clients, providing detailed feedback on service providers’ performance. Clutch also features a ranking and award system to recognize the best firms in various industries.
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